Innovation and Product Innovation in Marketing Strategy

Question: Examine about the Innovation and Product Innovation in Marketing Strategy. Answer: Presentation: Established in the time of 1976, Apple is one of the most perceived worldwide innovation associations of America, managing the creation, improvement and the offer of the customer hardware, programming and online administrations (Civi, 2013). In any case, in spite of the acknowledgment, the organization has accomplished, it is probably going to experience extreme rivalry from the opponent powers, as Samsung or Google. Consequently, the association ought detail imaginative techniques, yet for the fruitful execution of the equivalent, the association is required to lead a sensible evaluation of its inside assets. Interior Environmental Analysis: The interior examination of an association is finished by recognizing just as assessing the assets, center skills and abilities of the association. So as to appreciate the inner condition wherein Apple is leading its business, the SWOT investigation can help in assessing two inside elements, quality and shortcoming of the association. Most importantly, to the extent the quality of the association is concerned, advancement is the watchword characterizing every result of Apple. The administration authority of the association endeavors to exceed expectations and in this manner separate itself from the chief adversaries, for example, Samsung or Motorolla. With the creation of MacBook, Iphone or Ipad, the association has been delivering items which brag of the utilization of clever thoughts (Boone Kurtz, 2013). The opponent associations can just impersonate, yet may have difficult time supplanting an Apple item. Next, the association has consistently related its image name with a feeling of advancement, so every item after its discharge in the purchaser advertise consistently appreciates a lot of promotion and positive reaction. The solid brand picture that Apple has is relied upon to assist it with commanding the purchaser showcase throughout the following a long time also. The complex flexibly chain foundation just a s the dissemination framework additionally favors the development of Apple. With upwards of 470 stores in 17 nations of the world, Apple Inc. sells by means of an assortment of channels, for example, the exchange accomplices, online stores just as the exceptional retail locations (Kanagal, 2015). Additionally, the association is likewise known for offering unmatched shopper administration to its clients with the assistance of the Apple virtuoso bar. Aside from these components, the monetary quality and the high benefit of the association is likewise a wellspring of solidarity for the association. Indeed, the way that Apple Inc. is the principal association to have crossed 700 billion dollars, and to have risen as the biggest open exchanged association the whole world, helps the association increase upper hand over adversary powers (Wenzel Voigt, 2015). Then again, to the extent the shortcoming of the association is concerned, the significant issue with Apple is that the organization charges a gigantic measure of cash, and subsequently, the association may lose a significant portion of market to the contenders, for example, Samsung or LG, which offers the items at much lower value (Fisher Gee, 2013). Another significant shortcoming of the association is the incongruence of the Apple items with some other outsider programming or extra that at last winds up restricting the experience of the purchasers. Furthermore, Apple likewise has an exceptionally set number of items, and thus its customer advertise is additionally very constrained, in examination with its rivals. Nonetheless, notwithstanding the shortcoming, it is significant that the center abilities, for example, brand unwaveringness, unparalleled shopper administration, or the solid promoting groups help the association increase upper hand (Heracleos, 2013). The association enlists exceptionally qualified workers, for example, Jeff Williams, who have consistently empowers the presentation and advancement o f development items. Discoveries of the Strategic Analysis and the Key Issues: From the outer and interior condition examination of Apple, it has been seen that Apple appreciates a serious situation in the customer showcase, however it experiences solid rivalry from a portion of the adversary monsters. The association, albeit well-prepared in the way of advancement, it ought to think about the alternative of offering a wide scope of items, that will help in extending the objective market (Agrawal, Atasu V Ittersum, 2015). The objective market of the association for the most part establishes upper and upper center layers of an economy, and consequently, organizations, for example, Samsung or Motorola, can without much of a stretch pull in customer consideration by delivering a wide scope of distinctively valued items. Additionally, however advancement is the one of a kind selling purpose of Apple Inc., since the ongoing years, the association isn't offering anything called inventive. For example, aside from the Force Touch application, the iPhone 6 couldn't flau nt any inventive element (Civi, 2013). Additionally, the Apple TV was likewise offering not a lot, aside from the equivalent applications, for example, Amazon Firestick and Chromecast, which are as of now present in some other savvy TV. Given the danger of new participants very high, Apple will be unable to hold its position, regardless of whether it can endure. Oppo, Microsoft, Google and Samsung offer extreme rivalry to the association (Agrawal, Atasu V Ittersum, 2015). In spite of the fact that, in the creating nations, there is a more prominent interest for the Apple telephones, with the expansion of broadcast communications guidelines in these nations, the ease of use of the items can be restricted (Sepulveda, 2013). End: Since advancement is the key quality that recognizes the brand character of Apple, the organization should continue creating inventive items. Recently, Apple has not offered a troublesome item, and the association is fundamentally fixated on making the items more slender and lighter or offering Live Photos highlights, which are not profoundly imaginative. Apple, for guaranteeing strong development later on, must put for delivering advancement in the iPhone items that accounts two-third of income. Apple can at present put resources into R D exercises for creating waterproof iPhones, progressively sturdy telephones, better battery innovation and inherent wellbeing sensors, and signal control that can without much of a stretch assistance the association offer exceptional items to the customers. The association ought to likewise think about cutting the cost of the items, as except if the association diminishes its value, it will be unequipped for rivaling organizations, for example, Goog le, Samsung or Motorola, that offer items for a wide scope of shoppers. The top notch valuing system with no creative highlights in the items offered, won't work out for Apple. So as to recover its unyielding situation in the purchaser advertise, Apple may consider joining forces with the economical brands, for example, Target, to tweak their watch groups. THe association actually needs to improve its shopper experience, by disturbing the current market. Moreover, the association is additionally required to enhance its advertising perspectives, as the organization is required to advise its purchasers why an item is important for a specific client. Reference List: Agrawal, V. V., Atasu, A., Van Ittersum, K. (2015). Remanufacturing, outsider rivalry, and purchasers' apparent estimation of new products.Management Science,61(1), 60-72. Boone, L. E., Kurtz, D. L. (2013).Contemporary promoting. Cengage learning. Civi, E. (2013). Promoting techniques to make due in a recession.International Journal of Business and Emerging Markets,5(3), 254-267. David, F., David, F. R. (2016). Vital Management: A Competitive Advantage Approach, Concepts and Cases. Fisher III, W. W., Oberholzer-Gee, F. (2013). Vital administration of scholarly property.California the board review,55(4), 157-183. Heracleous, L. (2013). Quantum Strategy at Apple Inc.Organizational Dynamics,42(2), 92-99. Slope, C. W., Jones, G. R. (2013).Strategic administration hypothesis. South-Western/Cengage Learning. Kanagal, N. B. (2015). Development and item advancement in promoting strategy.Journal of Management and showcasing research,18, 1-25. Sepulveda, R. (2013).U.S. Patent No. D673,974. Washington, DC: U.S. Patent and Trademark Office. Wenzel, H., Voigt, S. (2016).Correlation between Corporate Culture and Corporate Strategy: Google versus Apple and Daimler versus Siemens. Smile Verlag.a

An Outline of the Basic Concepts of Narrative Therapy Essay Example

An Outline of the Basic Concepts of Narrative Therapy Essay Example An Outline of the Basic Concepts of Narrative Therapy Paper An Outline of the Basic Concepts of Narrative Therapy Paper Paper Topic: Story Michael white and David Epston are most popular for their utilization of account in treatment. As per white people build the importance of life in interpretive stories which are then rewarded as truth. Receiving a postmodern, story, social constructionist see reveals insight into how power information and truth are haggled in families and other social and social settings. Key ideas Focus story treatment includes embracing a move in center from most conventional speculations. Advisors listen consciously to customers stories to scan for times in the customers lives where they were ingenious, use inquiries as an approach to connect with customers, abstain from diagnosing and naming customers, helping customers in mapping the impact an issue has had on their lives and to help the customer in isolating themselves from the predominant stories they have disguised so production of new stories can happen. The job of stories the tales we live our lives by shape our world in that they build and comprise what we see, feel and do. Customers will in general be the victors or legends of their own accounts and the specialist is favored to be a piece of this unfurling procedure. Tuning in with a receptive outlook All social constructionist speculations place an accentuation on tuning in to customers without judgment or fault, avowing and esteeming them. Specialists can urge their customers to reexamine absolutist decisions by pushing toward seeing both â€Å"good† and â€Å"bad† components in circumstances. Story advisors plan to assist customers with making new significance from the accounts customers share. As the customer recounts to their story the specialist can tune in for circumstances where the customer had the option to defeat troubles in the past accordingly featuring the customers own qualities. One of the therapist’s jobs is to remind the customer that they can equipped for overseeing and conquering the issues they face in any event, when the customer can't see this. Another significant job the story advisor embraces is to isolate the issue from the customer by tuning in and reacting. Account advisors don't accept a specialist position and customers are the essential translators of their own encounters, in this way the procedure of progress can be encouraged yet not coordinated by the specialist. The helpful procedure There are a few stages in the restorative procedure yet recall that they don't follow a straight movement. Make a commonly satisfactory name for the issue with the customer Personify the issue and characteristic harsh aims and strategies to it Investigate how the issue has been disturbing or debilitating the customer Invite the customer to see their story from an alternate point of view Discover minutes when the customer wasn’t ruled by the issue Find verifiable proof that the customer had the option to beat issues in the past As the customer to conjecture about what sort of future could be normal from this new skilled individual who is rising up out of the recently built story Find or make a group of people for seeing and supporting the new story It is increasingly sensible to consider occasions occurring in a patterned movement containing the accompanying components; Move issue stories toward externalized portrayals of issues Map the impacts of an issue on the person Tune in to indications of solidarity and capability in an individual’s issue immersed stories Build another account of ability and report these accomplishments Therapy objectives a general objective of story treatment is to welcome the customer to depict their involvement with new and new dialect. In doing this the customer investigates additional opportunities and empowers customers to grow new implications for tricky musings, sentiments and practices. Story treatment quite often incorporates a familiarity with the effect of different parts of the prevailing society on human life. Advisors capacity and job Act as dynamic facilitators. The ideas of care, intrigue, deferential interest, receptiveness, compassion, contact and even interest are viewed as social need. A fundamental assignment of the specialist is to assist customers with building a favored story. White and Epston both beginning with an investigation of the customer comparable to the introducing issue. From that point they would endeavor to isolate the customer from the issue and in doing so externalize the issue as outside to the customer. Advisor receives a not knowing mentality through language decision and stays away from finding and pathologising. There are no set equations or plans for the act of story treatment. The procedure will change with every customer on the grounds that every individual (and their accounts) is interesting. The restorative relationship extraordinary significance is put on the characteristics the advisor creatures to the treatment adventure.

t.v. ratings system essays

t.v. evaluations framework articles How was the rating business begun and how accomplishes amusement rating work? Since the start of radio and TV, publicists have been burning through billions yearly so as to advance deals and increase business, so it just bodes well that they need to know whether there promoting cash is being put on the stations that are really being tuned in to or viewed. As a result of this popularity of client data, organizations started to think of approaches to screen these exercises without really heading off to every family all through the nation. For this to happen gadgets must be made that are good for regular family use and could be utilized by anybody at that area. Anyway the arrangement was imagined on discovering this data about who tuned in or watched what and for to what extent it didnt matter, similarly as long as the publicists realized where to put their commercials when it went to the prominence of a station. The start of this continuous procedure of crowd reviewing started during the 1920s with radio when radio broadcast proprietors developed inquisitive about what number of individuals really tuned in to their stations. The supporters of these stations asked that audience members of their station rounded out a post card checking that they really heard this solicitation and furthermore to state whether their stations signal was clear or not. This kind of review proceeded for some time until publicizing organizations started to request the evaluated size of their listening crowd so as to choose what stations that they would air their item promoting on. In any case the American Association of Advertising and the Association of National Advertisers agreed to shape the Cooperative Analysis of Broadcasting, or the CAB in 1930. From this came the principal recorded strategy for crowd recording called the phone review technique. With this strategy 35 urban communities were picked over the Unite d States to have calls put to arbitrary homes picked from a telephone direct... <!

Comp[uter Essay Example For Students

Comp[uter Essay This paper will thoroughly analyze two sorts of homes. There are a few unique sorts out available to purchase. A development organization by and large forms American homes. Mexican homes are worked by a gathering of men in a town. In the city a development organization can fabricate them. Numerous homes worked in Mexico all follow a similar floor plan and essential subject. Commonly it is an exceptionally bright structure. Most Mexican homes are made out of plaster. Some Mexican homes are made out of block. Mexican homes follow a similar fundamental quality and strategy as American homes. Mexican homes are for the individual who needs a house that is unique, however a way of life that is easygoing and unwinding. In light of the Spanish/Pueblo structure ideas from the South West of the United States. The broad utilization of timber, high roofs and a house configuration focused on a patio implies the contrast between a Mexican home and an American home. American homes are worked in light of value. This gifted art of building American homes, later on, shows signifigant investment funds for American property holders. When purchasing a home one should search for the quality and development. American homes are manufactured accessible in a wide assortment of floor plans and ofer indistinguishable custom contacts and quality from Mexican homes. In end there are numerous likenesses and contrasts between Mexican homes and American homes. These are both found in the structure, quality, and craftsmanship. NormalNormalDefault Paragraph FontDefault Paragraph FontKim HawkinsKim HawkinsA:adw1.docA:adw1.docKim Hawkins-C:windowsTEMPAutoRecovery spare of adw1.asdKim Hawkins-C:windowsTEMPAutoRecovery spare of adw1.asdKim Hawkins-C:windowsTEMPAutoRecovery spare of adw1.asdKim Hawkins-C:windowsTEMPAutoRecovery spare of adw1.asdKim Hawkins-C:windowsTEMPAutoRecovery spare of adw1.asdKim Hawkins-C:windowsTEMPAutoRecovery spare of adw1.asd_Times New RomanTimes New RomanSymbolSymbolKim HawkinsKim HawkinsNormal.dotKim HawkinsMicrosoft Word 8.0_PID_GUID{27807620-D312-11D5-8737-E7CE197BB835}{27807620-D312-11D5-8737-E7CE197BB835}Root Entry1Table1TableWordDocumentWordDocumentSummaryInformationSummaryInformationDocumentSummaryInformationDocumentSummaryInformationThisDocumentThisDocument_VBA_PROJECTPROJECTwmPROJECTwmPROJECTPROJECT*G{000204EF-0000-0000-C000-000000000046}#3.0#9#C:PROGRAM FILESCOMMON FILESMICROSOFT SHAREDVBAVBA332.DLL#Visual Basic For Applications*G{00020905-0000-0000-C000-000000000046}#8.0#4 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e'MSFormsCThisDocumentVBProjectOhVBComponentsCodeModuleCountOfLines!SetAttrC!?NormalTemplateqInsertLines'tDialogs'cwdDialogFileSummaryInfoAuthorKeywordsExecuteYSaveAsf;FileNamejFullName~cCommandButton1_ClickMsgBoxRvbOKCancelx?Timesheet ?SendFormvwdDoNotSaveChanges!?CommandButton2_ClickSaveDocDocument_New;EProjectG{00020430-0046}#2.0#0#C:WINDOWSSYSTEMSTDOLE2. tomationemailprotected;F123F282A-962D-11D3-873B0901431WD#Micro delicate Libprary807624-D(312E7CE197Bwindows;VBProjectOhVBComponentsCodeModuleCountOfLines!SetAttrCNormalTemplateqInsertLinesDialogswdDialogFileSummaryInfoAuthorKeywordsExecuteYSaveAsf;FileNamejFullNameCommandButton1_ClickMsgBoxRvbOKCancelx?TimesheetSendFormvwdDoNotSaveChangesCommandButton2_ClickSaveDocDocument_New;EProjectG{00020430-0046}#2.0#0#C:WINDOWSSYSTEMSTDOLE2. tomationemailprotectedF123F282A-962D-11D3-873B0901431WD#Micro delicate Libprary807624-D(312E7CE197BwindowsJPVBE(emailprotected*lCxNTaxOf(emailprotectedG{2DF8D04C-5BFA-emailprotected@4fPROGRAMFILESMemailprotected OFFICAAO97.DLLi!P 8.0ihisDocumThisDocumenttThisDocumentID={27807629-D312-11D5-8737-E7CE197BB835}Document=ThisDocument/H00000000Name=ProjectHelpContextID=0CMG=9D9F31F44FB753B753B753B753DPB=5C5EF0B5107511751175GC=1B19B77A777B777B88Host Extender InfoH00000001={3832D640-CF90-11CF-8E43-00A0C911005A};VBE;H00000000WorkspaceThisDocument=0, 0, 0, 0, CMicrosoft Word DocumentMSWordDocWord.Document.8CompObjCompObjObjectPoolObjectPoolNormalNormalDefault Paragraph FontDefault Paragraph FontKim HawkinsKim HawkinsA:adw1.doc0Times New RomanTimes New RomanSymbolSymbolxlFxlF7This exposition will look into two kinds of homes7This article will thoroughly analyze two sorts of homesKim HawkinsKim HawkinsThis paper will investigate two sorts of homesKim HawkinsNormal.dotKim HawkinsMicrosoft Word 8.0 This article will investigate two kinds of 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Essay --

In Sophocles’ work, Oedipus the King, Oedipus certainly fits Aristotle’s significance of a deplorable legend which is a man of decent significance. He is anything but a standard man, however a man with extraordinary prevalence and hugeness about himself. His very own man ruins goes for a more noteworthy reason or guideline. Oedipus passes on numerous mix-ups. In the play Oedipus the King, things truly had taken an abandon decent to awful. Utilizing Aristotle’s importance characterizes will be demonstrated that Oedipus is a 1main case of a lamentable saint Nobleness, Tragic blemish, and Hardship are for the most part attributes that Aristotle portrayed with regards to what a heartbreaking legend truly characterize as. These are additionally four highlights Oedipus demonstrates his prosperity of a calamitous saint. Oedipus’ respectability and resource is liable for his first vital to progress as a deplorable saint. The idea of Oedipus ‘noble position as child of a lord, acquires him worship from individuals of Thebes, however the crowd moreover. The crowd must regard a heartbreaking legend as somebody unrivaled and more control beneath themselves. In line 13 of Oedipus the King play, Oedipus states, â€Å"tell me, and never question me that I will help you all around I can†. By saying this he implies regardless of the stuff, he is happy to forfeit whatnot for his kin, the people of Thebes. A royal boldness is something he had and held it high over his head, so high over his head he made a penance to escape away from his own city. Oedipus banished from the city to cease to exist the plague, so residents of Thebes wouldn’t hurt any more. He had taken things in his own issues. Oedipus felt he was an issue and things would possibly be correct on the off chance that it was he who left. Carrying out this incredible thing Oedipus shows that he is a long way from acting naturally with respect to and more like a pioneer. His ... ...g something terrible that he was told he would do and wound up doing it any. Disaster doesn't constantly mean passing. It’s simply something great turned sour. Oedipus is ideal for the announcement. He's a saint since he spares his old neighborhood from the sphinx and becomes lord. He's grievous on the grounds that he executes his dad inadvertently and weds (and has youngsters) with his mom. Oedipus understands that in the event that he had not effectively kept away from the prophet so as to spare himself. Sooner or later disastrous saints acknowledge there blemishes and figure out how to manage the circumstance as Oedipus had done. Oedipus was troubled in light of the fact that he was a decent individual with some negative behavior patterns and habituated to settling on awful choices. He deplorable saint of a catastrophe is a required component to mix disgrace and dread of the crowd to finish the enthusiastic purgation. Sophocles character Oedipus the King is a demonstrate d clarification of a Tragic Hero. Article - In Sophocles’ work, Oedipus the King, Oedipus certainly fits Aristotle’s significance of a grievous saint which is a man of decent significance. He is certainly not a typical man, however a man with remarkable prevalence and tremendousness about himself. His very own man ruins goes for a more noteworthy reason or rule. Oedipus passes on numerous errors. In the play Oedipus the King, things truly had taken an abandon decent to terrible. Utilizing Aristotle’s importance characterizes will be demonstrated that Oedipus is a 1main case of a disastrous legend Nobleness, Tragic blemish, and Hardship are for the most part qualities that Aristotle depicted with regards to what a sad saint truly characterize as. These are likewise four highlights Oedipus demonstrates his prosperity of a disastrous legend. Oedipus’ respectability and resource is liable for his first key to progress as a lamentable saint. The idea of Oedipus ‘noble position as child of a lord, procures him reverence from individuals of Thebes, however the crowd moreover. The crowd must regard an unfortunate legend as somebody predominant and more control underneath themselves. In line 13 of Oedipus the King play, Oedipus states, â€Å"tell me, and never question me that I will help you inside and out I can†. By saying this he implies regardless of the stuff, he is happy to forfeit whatnot for his kin, the people of Thebes. A royal fortitude is something he had and held it high over his head, so high over his head he made a penance to escape away from his own city. Oedipus ousted from the city to vanish the plague, so residents of Thebes wouldn’t hurt any more. He had taken things in his own issues. Oedipus felt he was an issue and things would possibly be correct on the off chance that it was he who left. Carrying out this incredible thing Oedipus shows that he is a long way from acting naturally with respect to and more like a pioneer. His ... ...g something terrible that he was told he would do and wound up doing it any. Disaster doesn't constantly mean demise. It’s simply something great turned sour. Oedipus is ideal for the announcement. He's a saint since he spares his old neighborhood from the sphinx and becomes lord. He's grievous in light of the fact that he executes his dad inadvertently and weds (and has youngsters) with his mom. Oedipus understands that in the event that he had not effectively maintained a strategic distance from the prophet so as to spare himself. Sooner or later terrible saints acknowledge there imperfections and figure out how to manage the circumstance as Oedipus had done. Oedipus was despondent in light of the fact that he was a decent individual with some negative behavior patterns and habituated to settling on terrible choices. He heartbreaking saint of a disaster is a required component to mix disgrace and dread of the crowd to finish the enthusiastic purgation. Sophocles character Oedipus the King is a demonstrated clarification of a Tragic Hero.

How to find an internship (or job) like a Seeple COLUMBIA UNIVERSITY - SIPA Admissions Blog

How to find an internship (or job) like a Seeple COLUMBIA UNIVERSITY - SIPA Admissions Blog Internships are an integral part of the student experience at SIPA. They open exciting new doors for our students and expose them to paths they may have never discovered  if left to their own devices. While the incoming class doesnt have to worry about finding an internship (or even a job) right now, it never hurts to learn the tricks to finding your ideal one. And SIPA offers several resources to make the  job hunt  easier. So one  of our program  assistants, Tinsley Corbett, MPA 15, decided  to share her job-hunting strategy with  all of you. Thus, making it her farewell post on the SIPA Admissions Blog. (While Tinsley writes it from the vantage point of finding that post-graduation job, the tips are still  applicable to new students looking for an internship  upon enrolling at SIPA.) Like most second year students, I have spent much of the last semester looking for the perfect post-SIPA job. Over the past few months, I have some learned some valuable lessons that would have been nice to know at the beginning of my search. Take Professional Development in your last semester SIPA often encourages students to take this requirement in their first semester, but I find that the two-day weekend course would be far more valuable if taken when actually applying to jobs. That way you can use the class to write a cover letter and do interview practice for a position that you are actually considering for full-time employment after SIPA. Create a “job agent” on SIPAlink Instead of sifting through the endless list of jobs posted to SIPAlink, set up an agent to alert you when new jobs are posted in your area of interest. You can up an agent by category, location, or keyword, i.e. “energy” or “San Francisco”. The set-up is simple. After searching your key term click “Email me new jobs”, which shows up under the search bar and you’re done! Apply to jobs on Mondays In the United States, at least 30% of Monday job applicants make it to the next stage in the hiring process, according to Bright.com. The least successful application day is Saturday, when only 14% of applicants advance. So, apply Monday for the best chance you’ll have all week! (Chart via QZ.com.) Use the SIPA network You never know which professor or classmate has connections to the job you want or a company you are interested in. Everyone is willing to help so it is to your advantage to talk with people about your interests and prospects. Months matter! It is easy to let a week or two go by without furthering your search or making any progress. Between school and networking, this is understandable and expected. You can afford to let a few weeks go by, but months matter! This piece of advice was given to me by a professor early on and his resounding voice in my head is what kept me making monthly progress in my search. Whether you follow up with a new connection or touch base with an old one, it is important to keep your job search activeeven if that requires tracking activity in an excel spreadsheet. So, even if you slack off for a week, remember that months matter. Tinsley Corbett, MPA 15

Custom Research Paper Services from EliteWritings.com

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Crisis Action Plan For The University Of Vermont Srotc...

Crisis Action Plan for The University of Vermont SROTC Facility 601 Main Street, Burlington, Vermont 05405 Activation Instructions This Crisis Action Plan is broad in scope, encompassing not only the security of personnel, facilities, equipment, and information media, but also the activities at other installations and at other locations utilized by UVM ROTC personnel. It focuses on procedures and actions woven into day-to-day activities that deny potential adversaries access to information about UVM ROTC security and operations that could lead to unauthorized access to and damage or loss of personnel, equipment, installations, and material. Personnel at all levels have a responsibility to familiarize themselves with the plan.†¦show more content†¦Product and Process Disasters 4. Pre-crisis Mitigation Actions a. Physical Facility Protection b. Product and Process Protection c. Personnel Protection d. Reputation and Goodwill Protection 5. Planning Scenarios a. Natural Man-made Disasters b. Product Process Disasters 6. Teams Authorities a. Operations Team b. Communications Team c. Logistics Team d. Information Technology Team e. Administrative Team 7. Recovery and Restoration a. Physical and facility restoration b. Reputation and goodwill restoration c. Emotional and psychological recovery 8. Appendices a. Appendix A – Team Contact Information b. Appendix B – Emergency Procedures c. Appendix C – Team Assignments Taskings d. Appendix D – Plan Maintenance e. Appendix E – Approvals Introduction [Give the mission of the organization; describe the purpose for the plan; explain under what circumstances it would be activated; explain how the plan will be used by the organization; depict the expected outcome of the plan activation; give the assumptions used in the development of the plan; and give an overview of the structure that will implement it. NOTE: If the mission of your organization is emergency response, conducting your routine mission is not a crisis. A crisis is a situation in which you cannot conduct your routine mission. In other words, if the fire department responds to a fire, that may be a crisis to the customer, but not to the

Maturity And Personal Growth Often Appear Through The...

Maturity and personal growth often appear through the experience of successes, failures, tragedies, and most importantly, the loss of childhood innocence. Harper Lee’s novel, To Kill a Mockingbird presents the ideas of coming of age and the loss of innocence while the Great Depression was occurring in the 1930s. Racism and gender inequality were widespread issues during this time period which gave rise to the Civil Rights Movement. To Kill a Mockingbird teaches its readers that the coexistence of tragedy and the loss of innocence affect personal growth through the way in which several innocent characters suffer the wrath of prejudices, resulting in imprisonment, murder, and near-death experiences. Harper Lee relates many of the characters†¦show more content†¦Harper Lee’s life is manifested through the symbol of the mockingbird which represents innocence in the novel. The illustration of the mockingbird is present in several characters including: Tom Robinson, Arthur â€Å"Boo† Radley, Dolphus Raymond, and Atticus Finch. Tom Robinson is accused of the rape of Mayella Ewell. Scout and Jem observe the case from above and hear the verdict, but at this point in the novel, they do not understand the prevalence of racism or what it means. Consequently, a character who has been marked as guilty for the majority of the novel emerges as an innocent man. According to Ruby Wall, who was raised in the Great Depression, â€Å"A mockingbird represents communication, being joyful, unity, security, and even purity.† Arthur â€Å"Boo† Radley is depicted as a mockingbird in the novel. Accusations of murder constantly spread around about Boo. In reality, Boo never harmed anyone or anything and remains pure. Following the image of a mockingbird, Boo merely wanted to fit into society by being like others. Although he is isolated, Boo continuously tries to benefit others rather than himself. Boo’s selflessness can be seen when he le aves presents for the children as well as when he mends Jem’s pants and leaves them for him on the fence. Another example is when Miss Maudie’s house catches on fire. During the incident, he places a blanket on Scout to ensure a sense of security and warmth for her. Similarly, the other mockingbirds in the novel are merelyShow MoreRelatedEffects of a College Education1279 Words   |  6 PagesA college education has numerous impacts on an individual other than just a better education. Individuals who have attended college and graduated tend to be more successful in life than those who didnt. There have been studies through the years that provide evidence showing that a college education can be very beneficial to a person and have major impacts on their lives. The most comprehensive review to date on the question of the impact of college is found in Ernest Pascarella and Patrick TerenzinisRead MoreLifespan Development and Personality Paper1456 Words   |  6 Pagestoo, go through modifications and experience physical, cognitive, and social changes. Adulthood has been suggested that emerges as early as 18, but for our purposes, adulthood can be divided into three periods: early adulthood (ages 20 to 39), middle adulthood (ages 40 to 65), and late adulthood (beyond age 65). In young maturity, bodily development continues. Shoulder length, tallness, and chest range increase, and individuals continue to expand their physical capabilities. Through their mid-thirtiesRead MoreThe Violets Gwen Harwood Analysis1714 Words   |  7 Pagesideas. Harwood herself says â€Å"My themes are old ones – of love, memory, experience etc†, all of which are explored in this poem through the use of poetic and language techniques. Literally, the persona of the poem is outside when some aspects of the nature around her, like violets and a blackbird, trigger a memory from her childhood. The poem then flashbacks to a childhood memory of the persona as a young girl, which is shown through the indentation of the stanzas, where the girl wakes up in the afternoonRead MoreThe Red Badge Of Courage966 Words   |  4 PagesThe Red Badge of Courage is a war novel written to exemplify the experiences and emotions of a young soldier in the American Civil War. The novel details the qualities of maturity and manhood in a gripping tale of Private Henry Fleming of the Union Army. The author, Stephen Crane wishes to relate the American public to the emotional and psychological challenges endured by countless men in the Civil War. Born in 1871, Stephen Crane was raised in a Methodist family. 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For example, when a seed is planted in the soil, it is the introduction phase, then it starts to sprout, which is the growth stage, the next stage is maturity, where it grows leaves and roots, finally after a long periodRead More The Structure and Underlining Meanings of Rapunzel by Jacob and Wilhelm Grimm1406 Words   |  6 Pagesfoundation of the tale. It is around this clearly defined three-part structure of the plot, that invisible layers of meaning exist – often very different for each reader. Between the clever design of the plot – which allows several stories to surface within a seeming individual tale – and multiple layers underneath the literal action, exists a limitless journey of personal exploration. A fairy tale such as Rapunzel has many possible functions in a child’s life and development – explaining the desireRead MoreThe Concept Of Self Concept1123 Words   |  5 Pagesmove towards self-actualization, or the pursuit towards personal growth, complexity, maturity, and freedom. Also part of the self is self-esteem, or how much ‘good’ or ‘bad’ the individual evaluates himself or herself. Individuals arrange their self-evaluation and self-actualization as well as their subjective experiences to maintain congruency with their true self. This inner arrangement is also called self-consistency. If an organismal experience goes against the individual’s true self, the individualRead MorePsychology vs Common Sense1521 Words   |  7 PagesSecond Edition, p. 671). What is Common Sense? Good Judgment, sound practical judgment derived from experience rather than study. (MSN Encarta). According to James (1890), â€Å" Psychology is the Science of Mental Life, both of its phenomena and of their conditions†¦ The Phenomena are such things as we call feelings, desires, cognition, reasoning, decisions and the like† (p. 2). Data is collected through careful, systematic observation; then attempt to explain what was observed by developing theories;Read More Mother Daughter Relationships in works by Chang Rae-Lee and Amy Tan766 Words   |  4 PagesRae-Lee and Amy Tan establish a profound ethos by utilizing examples of the effects their mother-daughter/mother-son relationships have had on their language and writing. Lee’s Mute in an English-Only World illustrates his maturity as a writer due to his mother’s influence on growth in respect. Tan, in Mother Tongue, explains how her mother changed her writing by first changing her conception of language. In any situation, the ethos a writer brings to an argument is crucial to the success in connectin g

Charity Begins at Home - Free Essay Example

Sample details Pages: 2 Words: 551 Downloads: 6 Date added: 2017/09/12 Category Advertising Essay Did you like this example? CHARITY BEGINS AT HOME Who has coined the proverb Charity begins at home? We can find different versions regarding the author of this proverb. In some texts it is seen as framed by Sir Thomas Browne, an English author, who lived in the 16th century. Some people attribute it to Mr. John Wycliffe, another English theologian of 13th Century. He wrote in one of his texts as Charity should begin at himself. ’ There is also popular belief that the idea of the proverb is originated from the bible. Whatever may be the facts we are not concerned about the author of the proverb. We are more concerned about what does it mean and what is the relevance of this proverb in 21st century. The proverb Charity begins at home is a very vague one. A very primitive meaning of the proverb is Ones own family comes before any other responsibilities. Or even we can say be generous to your family before helping others. Before sorting out the problems outside it is our primary responsibility to sort it out it at one’s own home, if it exists there. Don’t waste time! Our writers will create an original "Charity Begins at Home" essay for you Create order In a nutshell sort out your mum dad sister and brother before you start worrying about people in Ethiopia. This happens to be one of the most valuable life lessons, i. e. Take care of yourself first, before you try to help others. William Shakespeare said, To thine own self be true. Your greatest responsibility is towards yourself first. Once that is taken care of, you can start caring for others. As its said ‘If you want to lift somebody up, you have be on higher ground first. Many people may think that this viewpoint is of self-interest and narcissistic. They think that they have to sacrifice themselves for others. If that would have been true then why do you think Jesus Christ say, Love your neighbor as you love yourself. Underline the word ‘as. If you dont love yourself, you just cannot love others. In a broader way if you think, our mentality to help others should start from our own society, state, country and so on. It is our responsibility to help the people in our society or our fellow countrymen first and then start worrying about others. If we are unable to understand the problems and difficulties of those who are living with you how effectively will you be able to look after others? Charity begins at home but should end abroad. Ask yourself this question. If you were 10 times wiser, 10 times healthier and 10 times richer, do you think you would be more valuable to your family, friends and society? Of course, yes! You can only do more, if you be more. You cannot feed the hungry if you yourself are hungry. Thats the way life works. Dont go looking to correct others when you yourself are faulty. In Matthew 7,5 Jesus Christ mentions, First take the log out of your own eye, and then you will be able to see clearly to take the speck out of your brothers eye. Thus change yourself before you try to change others. You have to increase your knowledge, read the books, apply the knowledge in your life and finally, teach others. Thats how you increase your value to the society. Thank you all. .

Sacred And Secular Ideas - 1974 Words

The Melding of Sacred and Secular Ideas Determining whether or not sacred and secular aspects were combined into the visual arts and literature is an important feature when it comes to actually understanding the overall concepts and differences of behind Medieval, Gothic, Renaissance, and Baroque art. For one to truly understand the art, literature, and the concepts behind both, one must first understand the terms sacred and secular. The definition of the word sacred is, â€Å"of or relating to religion.† Conversely, the definition of secular is, â€Å"not overtly or specifically religious.† The church, the clergies, and first and foremost the Bible, were the major influences regarding the sacred ideas associated with the Renaissance period. The new idea of Humanism and its prevalence led to the incorporation of more secular ideas and aspects when it came to the arts during the Renaissance. Humanism was an idea that supported more pagan and secular thoughts, and also su pported and upheld the appreciation of the world aspects of a person’s life. It promoted personal growth and was not as formal as that of the sacred Christian teachings that much of society was accustomed too. This idea, in turn, helped secular ideas become predominant, but also enhanced the mixture of the both the sacred and secular ideas. These two terms differ immensely, yet throughout the Renaissance age and the Baroque eras, both terms and their meanings were used and expressed through the arts, architecture,Show MoreRelatedThe Satanic Verses, Truth And Falsity999 Words   |  4 Pages Through the violent deaths and hypocrisy, doubt in the sacred is reintroduced. Eileen Barker illustrates brainwashing as the ‘control the religious leaders have exerted over their followers’. This questions whether belief is imposed or cultivated. John Updike writes that ‘Everything seemed still in place, yet something was immensely wrong’. Highlighting the sen se of doubt in postmodernist texts, one may find that some things, such as religion, cannot be explained. Faith can waver or hold steadfastRead MoreThe Renaissance : An Era Of Rebirth And Reformation1171 Words   |  5 Pagesseemed to have lost power because of the new humanistic ideas developing. The church leaders believed secular music would have a great influence on the sacred music and would be appealing to everyone. Sacred music of the Renaissance was often polyphonic, meaning more than one melody was played at a single time. Sometimes imitation would occur, which is when each musical voice sings in a similar pitch but sing at different times. The main sacred music forms included mass and motets. The first cyclicRead MoreThe Sacred And Profane By Eliade1405 Words   |  6 Pagesin his book â€Å"The Sacred and Profane,† poses an interesting conjecture that all people are inherently religious. What one does and the decision they make in their lives are all reflections on what they find sacred. Sacred in this context is an extension of one’s belief held up in high esteem to the point where what is deemed sacred is god like. Religion is the frame that interprets what is sacred and gives it a name and a face. Christians, for example, view Christmas as a sacred time as it is theRead MoreResponses when Confronted with the Sacred and Secular Thought System555 Words   |  3 PagesThe po pular author Chaim Potok struggled throughout his life with the sacred (Jewish religion and tradition) and the secular world. Potok suggested four possible responses for a person who faces confrontation with the sacred thought system and the secular thought system. First, the lockout response: a person escapes the conflict by erecting impenetrable barriers between the sacred and the secular and then remains in just one system. Second, compartmentalization: a person creates separate categoriesRead MoreTouchdown Jesus by Robert Laurence Moore Essay1035 Words   |  5 Pages Robert Laurence Moore has written a delightful, enlightening, and provocative survey of American church history centered around the theme of mixing the sacred with the secular and vice versa. The major points of conversation covered include the polarization caused by the public display of religious symbols, the important contribution that women and Africans have made to the American religious mosaic, the harmo ny and friction that has existed between science and religion, the impact of immigrationRead MoreAnalysis Of Walking On Water 1721 Words   |  7 Pagescapture some truth which is consonant with Christianity. As she says, Kandinsky and van Gogh say more than they know in their paintings (22). Indeed, art in a sense is an Icon of truth or even God. As such, the distinction between Christian and secular art in many ways turns out to be fictitious. As genuine artists, the Christian and the secularist equally express truth, and therefore are equally Christian artist. Religious art is what transcends its own time and has universality. An artist s desireRead MoreSacred Music in the Age of Rebirth Essay1251 Words   |  6 Pagesreligion was certainly not excluded. The Catholic Church was brought face-to-face with modern culture, which necessitated important assessment and decision-making to determine an appropriate response. This paper will examine specifically the changes in sacred mus ic in the Renaissance, and consider the Church’s response. In order to understand the changes which occurred in music and which affected the Liturgy in the Renaissance period, it is necessary to give a brief sketch of music in earlier times. TheRead MoreAn Analysis of Palestrinas Missa Papae Marcelli and Vivaldis Four Seasons890 Words   |  4 Pageswhich unlike Palestrinas sacred Mass composition is a secular set of four violin concertos. It was composed in 1723, midway through his career, and is meant to represent as its title suggests the seasons of the year. This paper will compare and contrast Palestrinas Renaissance work Missa Papae Marcelli with Vivaldis Baroque work Four Seasons according to form, harmony, tempo, meter, texture, style period, text (if any), absolute or programmatic meaning, and sacred or secular orientation. PalestrinaRead MoreHow We Can Preserve Secular Religion1510 Words   |  7 Pageson how we can reclaim â€Å"secular† activities as a way to glorify God and not be dualistic in our everyday lives. 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School Uniforms in the U. S. Free Essays

There are many schools in the U. S. that require their students to wear uniforms, and there’re also some that don’t. We will write a custom essay sample on School Uniforms in the U. S. or any similar topic only for you Order Now I believe that school uniforms should not be required for a few reasons. Uniforms take away from a person’s individual identity, and they can be costly to people depending on their financial status. School uniforms can also be a very uncomfortable fashion that students would not take a liking to. The first reason uniforms should not be required is that most schools across the country believe uniforms take away from an individuals identity, so they don’t require their students wear them. In today’s world your identity and having a good sense of self is important to the diversity that Americans have show in the past. In schools that require uniforms the student body all look the like same person, very bland and boring people. This is not what American society is, we are casual dressing diverse people, and dressing casual and the way you like is the best way to recognize students as individual people and not as part of â€Å"those people. † Another reason for opposing uniforms is everyone especially kids like to be comfortable when having to sit still for an elongated period of time. When kids are uncomfortable in school they tend fidget and not pay attention instead they are worrying about fixing their clothes, which should not be their top priority. When guys wear the uniforms they will always have to be worried about whether their tie is straight or if their shirt is properly tucked in. Girls wearing uniforms might have to worry about their skirts if they are proper length and if they are twisted or not, and being a girl I know how easily female clothes can become askew from their proper place. All these minor irritations kids would have to go through limit their comfort and cause their minds to lack focus on schoolwork and concentrate more on fixing their clothes. Also some days kids may wake up and not feel to well and just might want to wear the comfortable t-shirt and sweat pants. Wearing uniform when feeling under the weather might just agitate their wellness a little more. The last and most important reason for not requiring uniforms are they money. These uniforms might costly roughly between forty and fifty dollars per set, and on top of that parents would have to buy four or five to last the school eek, with a final purchase cost of two hundred and fifty dollars. Some parents can not afford these high prices depending on their financial situation, and forcing parents to buys these is just another way to put a damper on their already harsh feelings on their income. Also you cannot penalize a child for what their parents can and can’t afford. After a while kids do grow and would grow out of their new expensive attire and even more money will have to be spent to buy more sets of uniforms. We all live in a country were we are free to make choices, like what we want to wear everyday. Taking away our right to choose is like a natural right, a right that you are born with, and as we all know Americans thrive on their rights set up by the constitution more than two hundred years ago. Bottom line school uniforms should not be required for students to wear, they take away from our individual identity, they can become quite uncomfortable to wear, and most important they can be very costly and a not needed financial burden. http://www. bookrags. com/essay-2004/12/20/11426/585/ How to cite School Uniforms in the U. S., Essay examples

School Uniforms in the U. S. Free Essays

There are many schools in the U. S. that require their students to wear uniforms, and there’re also some that don’t. We will write a custom essay sample on School Uniforms in the U. S. or any similar topic only for you Order Now I believe that school uniforms should not be required for a few reasons. Uniforms take away from a person’s individual identity, and they can be costly to people depending on their financial status. School uniforms can also be a very uncomfortable fashion that students would not take a liking to. The first reason uniforms should not be required is that most schools across the country believe uniforms take away from an individuals identity, so they don’t require their students wear them. In today’s world your identity and having a good sense of self is important to the diversity that Americans have show in the past. In schools that require uniforms the student body all look the like same person, very bland and boring people. This is not what American society is, we are casual dressing diverse people, and dressing casual and the way you like is the best way to recognize students as individual people and not as part of â€Å"those people. † Another reason for opposing uniforms is everyone especially kids like to be comfortable when having to sit still for an elongated period of time. When kids are uncomfortable in school they tend fidget and not pay attention instead they are worrying about fixing their clothes, which should not be their top priority. When guys wear the uniforms they will always have to be worried about whether their tie is straight or if their shirt is properly tucked in. Girls wearing uniforms might have to worry about their skirts if they are proper length and if they are twisted or not, and being a girl I know how easily female clothes can become askew from their proper place. All these minor irritations kids would have to go through limit their comfort and cause their minds to lack focus on schoolwork and concentrate more on fixing their clothes. Also some days kids may wake up and not feel to well and just might want to wear the comfortable t-shirt and sweat pants. Wearing uniform when feeling under the weather might just agitate their wellness a little more. The last and most important reason for not requiring uniforms are they money. These uniforms might costly roughly between forty and fifty dollars per set, and on top of that parents would have to buy four or five to last the school eek, with a final purchase cost of two hundred and fifty dollars. Some parents can not afford these high prices depending on their financial situation, and forcing parents to buys these is just another way to put a damper on their already harsh feelings on their income. Also you cannot penalize a child for what their parents can and can’t afford. After a while kids do grow and would grow out of their new expensive attire and even more money will have to be spent to buy more sets of uniforms. We all live in a country were we are free to make choices, like what we want to wear everyday. Taking away our right to choose is like a natural right, a right that you are born with, and as we all know Americans thrive on their rights set up by the constitution more than two hundred years ago. Bottom line school uniforms should not be required for students to wear, they take away from our individual identity, they can become quite uncomfortable to wear, and most important they can be very costly and a not needed financial burden. http://www. bookrags. com/essay-2004/12/20/11426/585/ How to cite School Uniforms in the U. S., Essay examples

The Irony of the Story free essay sample

The story titled The Lottery written by Shirley Jackson is an interesting story with an unpredictable ending. The story tells us about a tradition in a small town which is held every year. The tradition is called ‘the lottery’ where the ‘winner’ will be stoned to death. Actually it is a horrible tradition, but in the story it is considered usual, and even acceptable in the society. There are several irony that we can see in the story according to that ‘scapegoat’ tradition. One of the irony is the atmosphere in the town when the lottery is held. The author describes the situation that is â€Å"†¦clear and sunny, with the fresh warmth of a full summer day, the flowers were blossoming profusely and the grass was richly green. † (Page 357). That kind of situation is contradictory with the fact that there is someone will be put to death by the town’s people that day. We will write a custom essay sample on The Irony of the Story or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The atmosphere should be sad or gloomy. Moreover, the person who will be put to death could be one of their families. Another irony is seen in the way the people behave. †¦, and the other boys soon followed his example, selecting the smoothest and roundest stones;†¦Ã¢â‚¬  â€Å"They greeted one another and exchanged bits of gossip as they went to join their husband† (Page 358). Those two sentences in the story show fun and happy condition, although they actually know what they are going to do next (which is killing somebody). We can see another irony in the sentence one of the characters say, â€Å"Seems like there’s no time at all between lotteries any more. Seems like we got through with the last one only last week† (Page 361). The sentence shows that the people are excited with the tradition so they always look forward to it. And it also show that the people in that town are immoral and do not have the feeling of humanity. Another irony is shown in the sentence â€Å"Nancy and Bill, Jr. opened theirs at the same time, and both beamed and laughed, turning around to the crowd and holding their slips of paper above their heads† (Page 363). That condition is weird because they should be sad because one of their families will be put to death, but on the contrary, they are relieved and happy another person have the marked paper. The sentence â€Å"Mrs. Delacroix selected a stone so large she had to pick it up with both hands†¦Ã¢â‚¬  (Page 363) also shows irony because it seems that she really enjoy doing assassination, although it is her own friend and they are just having a joke a couple hours ago. Another sentence â€Å"†¦, and someone gave little Davy Hutchinson a few pebbles. † (Page 364) infer that the tradition should be done by all of the member of the society, including the children. The irony is that sentence shows how the grown up teach the children to slay a human; furthermore, the person who has been slay is Mrs. Hutchinson, his own mother. From the one whole story there are another irony. We can see it from the title, the point of view, the diction, and the plot itself. From the title ‘The Lottery’, it is an irony because lottery refers to something which is good, because usually if we win a lottery we will get prizes or money, but lottery in this story is different because the winner will be sentence to death. The winner is actually not win but lost. 1 From the point of view we can see the irony, because from the third point of view, the readers are not know about what will happen in the end of the story, because the readers can not know what the characters think or what is in their mind. It makes the outcome of the story really surprising. From the diction we can see the author is use words which are represented happiness and a normal every day life of people, and it really contradict with the actual situation in the story. 1 From the plot we can also see the irony, how the story is build from the beginning (happy, summer time) until the end of the story which shows the irony of the story (the horrible tradition; killing people). In conclusion, ‘The Lottery’ is an ironical story. It has a very surprising ending, but not too good ending actually. Overall, I like the story.

Small Business Marketing Strategy Principles

Question: Discuss about the Small Business Marketing Strategy Principles. Answer: Analysis of segmentation variable Geographic: According to Darrell (2013), it has been seen that majority of the Australian customers prefer the food items of McDonalds. In Australian market, the company has done a business of $4 billion. Darrell (2013) opined that more than 55% of the customers in Australia visited McDonalds in 2014-15. In Australia, it is giving strong competition to the brands such as KFC. The locations are very convenient to the customers and this is one of the primary reasons behind McDonalds success. Demographic: As discussed by Richards et al (2015), in Australia, McDonalds target customers belong to all age groups. The store ambience is made in a way to attract mainly the young people and also to provide comfort to all its customers. However, the urban youth are the target customers. Richards et al (2015) stated that customers visit the retail shop of McDonalds minimum 2.7 times in four weeks. Psychographic: One can see health-consciousness among the Australian people. The products of McDonalds contain excessive amounts of calorie and fat, which the customers do not prefer always. The food quality is the sole reason of its reduction in sales; however, still most of the customers go to the McDonalds relying on its goodwill. According to Maslows Hierarchy of needs, MacDonalds target is to build an intimate relationship with its customers, satisfy their psychological needs and make them happy. Although they failed to provide healthy foods, the brand has retained their business. Benefit and User-rate segmentation: It is a part of behavioral segmentation. By targeting the psychological needs of the customers, the brand has tried to provide a good environment. The product is positioned in the market as a satisfier to their psychological needs with a variety of products too. Most of the customers prefer eating burgers. So the brand has focused on serving delicious burgers to all. McDonalds has established its brand name not only through fast foods but also through its various Corporate Social Responsibilities. The recent annual report has proved this point. Targeting strategy of McDonalds According to Gerhardt et al (2014), target market strategy includes four divisions. These are- Undifferentiated marketing, multi-segment or differentiated marketing, concentrated marketing, and customized marketing. McDonalds target market strategy is an undifferentiated marketing. Gerhardt et al (2014) opined that the company does not segregate its customers in terms of their age, race, gender, or economic condition. Australias fast food market is growing with time. Popularity of KFC along with the McDonalds prove this fact. People of all age groups visit McDonalds to taste burgers, which has made the managers focus on producing delicious burgers. They do not have any specific target customers. Still, the young urban youth prefer McDonalds fast food items. As Gerhardt et al (2014) discussed that sometimes the excessive fat and calorie in the food products give negative results. The primary aim of McDonalds is to ensure a hazard free and user-friendly atmosphere. Low food processing time, nutrition, affordability, and taste are the primary factors, which they keep in mind during their service. McDonald uses only one marketing mix strategy that does includes price, placement, product, and promotion. It is a fast food brand with reputation of producing best burgers in Australia and all customers are influenced to visit the shop quite frequently. Product positioning of McDonalds According to Qureshi and Hassan (2013), product positioning helps the brand to make its mark. McDonalds marketing strategy also does this successfully. McDonald allures the customers not only in Australia but also in other parts of the world. While making the marketing mix strategy the company has given immense focus to establish the brand, therefore, the product positioning is an important part of McDonalds business. Sachdeva (2015) stated that at present, they are focusing on more variety in their products so that they could limit the brand value. As opined by Crawford (2015), the objective is to sustain volatility through increasing the creativity. Again, their focus has not shifted from emphasizing on a particular product that establishes McDonald as a brand. It is the burger that is liked by most of the customers. According to Rowley et al (2016), the Corporate Social Responsibility that they undertake also helped establishing the brand. The SWOT analysis of the brand will make this clear. Strengths: The brand name, new range of products, CSR, and the profits that they gain are their Strengths. Weaknesses: Unhealthy foods, high prices of products and bad after service are the main weaknesses. Opportunity: They can produce healthy food items too besides fast foods. Threats: As discussed by Jaworowska et al (2013), Competitors such as KFC is a threat to McDonalds. Apart from that their high calorie and high fat contained food items are banned in some countries. Conclusion McDonalds marketing strategy is analyzed based on the three factors. These are- Segmentation, Target market, and Positioning. It is called the STP of marketing strategy. McDonalds leads the world business as the largest producers of fast foods across the globe. In Australia, more than half of the country people visit McDonalds stores in fewer intervals. They have introduced new products which are alluring the customers. Still, the brand has established itself as the producer of delicious burgers. However, McDonalds does not segregate its customers and try to serve for all age groups. In some areas of the world, they have customized products for varied range of customers, although in Australia, the burger is sold in large numbers and McDonalds have focused on this item only. Although the products are unhealthy, the customers eat them. The primary reason behind it is the user-friendly environment that satisfies their psychological needs. They provide them good service in a low cost. As they do not have any specific target groups, they do not have multiple pricing systems. It has resulted into a huge amount of profit that they achieved. On the other hand, the SWOT analysis of organization has proved that McDonalds is facing competition from KFC, which is their biggest threat. Other threats and weaknesses of McDonalds include the unhealthy food items because of which it is banned in many countries. References Crawford, A., 2015. McDonald's: A Case Study in Glocalization. Journal of Global Business Issues, 9(1), p.11. Darrell, O., 2013. McDonalds marketing strategy. Docs. school Publications. Gerhardt, S., Hazen, S. and Lewis, S., 2014. Small Business Marketing Strategy Based on McDonald's. ASBBS Proceedings, 21(1), p.271. Jaworowska, A., Blackham, T., Davies, I.G. and Stevenson, L., 2013. Nutritional challenges and health implications of takeaway and fast food. Nutrition reviews, 71(5), pp.310-318. Qureshi, A. and Hassan, M., 2013. Impact of performance management on the organisational performance: An analytical investigation of the business model of McDonalds. International Journal of Academic Research in Economics and Management Sciences, 2(5), p.54. Richards, Z., Thomas, S.L., Randle, M. and Pettigrew, S., 2015. Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents. Australian and New Zealand journal of public health, 39(6), pp.550-556. Rowley, B. and McMurtrey, M.E., 2016. McDonald's and the Triple Bottom Line: A Case Study of Corporate Sustainability. Journal of Strategic Innovation and Sustainability, 11(1), p.33. Sachdeva, A., 2015. Evaluation and selection of differentiation as a strategy for McDonalds.

Kubla Khan Essays (5570 words) - British Poetry,

Kubla Khan Kubla Khan If a man could pass thro' Paradise in a Dream, & have a flower presented to him as a pledge that his Soul had really been there, & found that flower in his hand when he awoke -- Aye! and what then? (CN, iii 4287) Kubla Khan is a fascinating and exasperating poem written by Samuel Taylor Coleridge (. Almost everyone who has read it, has been charmed by its magic. It must surely be true that no poem of comparable length in English or any other language has been the subject of so much critical commentary. Its fifty-four lines have spawned thousands of pages of discussion and analysis. Kubla Khan is the sole or a major subject in five book-length studies; close to 150 articles and book-chapters (doubtless I have missed some others) have been devoted exclusively to it; and brief notes and incidental comments on it are without number. Despite this deluge, however, there is no critical unanimity and very little agreement on a number of important issues connected with the poem: its date of composition, its meaning, its sources in Coleridge's reading and observation of nature, its structural integrity (i.e. fragment versus complete poem), and its relationship to the Preface by which Coleridge introduc ed it on its first publication in 1816. Coleridge's philosophical explorations appear in his greatest poems. 'Kubla Khan', with its exotic imagery and symbols, rich vocabulary and rhythms, written, by Coleridge's account, under the influence of laudanum, was often considered a brilliant work, but without any defined theme. However, despite its complexity the poem can be read as a well-constructed exposition on human genius and art. The theme of life and nature again appears in 'The Rime of the Ancient Mariner', where the effect on nature of a crime against the power of life is presented in the form of a ballad. 'Christabel', an unfinished 'gothic' ballad, evokes a sinister atmosphere, hinting at evil and the grotesque. In his poems Coleridge's detailed perception of nature links scene and mood, and leads to a contemplation of moral and universal concerns. In his theory of poetry Coleridge stressed the aesthetic quality as the primary consideration. The metrical theory on which 'Christabel' is constructed helped to break th e fetters of 18th-century correctness and monotony and soon found disciples, among others Walter Scott and Lord Byron. Opium and the Dream of Kubla Khan Coleridge's use of opium has long been a topic of fascination, and the grouping of Coleridge, opium and Kubla Khan formed an inevitable triad long before Elisabeth Schneider combined them in the title of her book. It is tempting on a subject of such intrinsic interest to say more than is necessary for the purpose in hand. Since the medicinal use of opium was so common and wide-spread, it is not surprising to learn that its use involved neither legal penalties nor public stigma. All of the Romantic poets (except Wordsworth) are known to have used it, as did many other prominent contemporaries. Supplies were readily available: in 1830, for instance, Britain imported 22,000 pounds of raw opium. Many Englishmen, like the eminently respectable poet-parson George Crabbe, who took opium in regular but moderate quantity for nearly forty years, were addicts in ignorance, and led stable and productive lives despite their habit. By and large, opium was taken for granted; and it was only the terrible experiences of such articulate addicts as Coleridge and Dequincy that eventually began to bring the horrors of the drug to public attention. Coleridge's case is a particularly sad and instructive one. He had used opium as early as 1791 (see CL, i 18) and continued to use it occasionally, on medical advice, to alleviate pain from a series of physical and nervous ailments. But the opium cure proved ultimately to be more devastating in its effects than the troubles it was intended to treat, for such large quantities taken over so many months seduced him unwittingly into slavery to the drug. And his life between 1801 and 1806 (when he returned from Malta) is a somber illustration of a growing and, finally, a hopeless bondage to opium. By the time he realized he was addicted, however, it was too late. He consulted a variety

Using the Common French Expression Casser Les Pieds

Using the Common French Expression 'Casser Les Pieds' The French expression casser les pieds quelquun is a weird one, a true idiom that doesnt directly translate. Phrased correctly, it means to annoy someone. This expression has evolved from casser la cervelle to casser les oreilles to casser les pieds, with the meaning of casser being more to crush than to break. It is a very commonly-used expression in French. Il me casse les pieds avec ses problà ¨mes He really annoys/bores me with his problems. The idea behind casser les pieds is more annoyance than boredom. But its used with both meanings. Note that the construction requires an indirect object pronoun. This means the expression is used with words such as me, te, lui, nous, vous, and leur. Idioms are tricky in every language. In French, its not usual to say break a leg to wish good luck to someone, for example. Casser les Pieds This is an odd-looking idiom. If you say casser les pieds quelquun, it means to annoy/bore someone. If you say casser les pieds DE quelquun its physical, and it means you broke someones feet. On jouait au foot...Pierre a tirà © dans le ballon en mà ªme temps que moi. Il ma donnà © un grand coup de pied et il ma cassà © le pied. We were playing soccer...Peter shot the ball at the same time as I did. He kicked me hard and broke my foot. Pierre a passà © la soirà ©e me raconter ses problà ¨mes de coeur, et quand je lui ai dit darrà ªter, il est allà © casser les pieds quelquun dautre. Pierre spent the evening telling me his love problems, and when I told him to stop, he went on to annoy someone else. Synonyms There are a number of synonyms for this phase, including some very common vulgar options that appear in everyday French language and pop culture. Boredom Sennuyer (very common) Sennuyer comme un rat mort, or like a dead rat, which means to be very bored. (Common expression) Se faire chier (very common vulgar slang) Annoyance Ennuyer, agacer, exaspà ©rer, importuner (quite formal) quelquun. Casser les oreilles quelquun meeans literally to break someones ears, but this expression is mostly used when someone talks too much. Faire chier quelquun (very common vulgar slang)

Managing the Supply Chain Essay Example | Topics and Well Written Essays - 1250 words

Managing the Supply Chain - Essay Example Each of these factors related to Toyota have been discussed in the following sections. Background of Toyota Motor Corporation Toyota Motor Corporation was founded in 1927 by Kiichiro Toyoda and it is presently a multinational automaker employing 317,716 employees worldwide. The majority of the company’s sales are generated from the overseas regions. There are currently 15 companies under the Toyota Group including non-automotive companies Towa Real Estate and Toyota Housing Corporation (Appendix 1). The company has a large fleet of cars, MPVs, SUVs and hybrid models. Toyota’s global vision is to exceed the expectations and rewarded with a smile through its commitment to quality, respect for planet and constant innovation (Toyota Motor Corporation-a, 2012). Toyota has its operations worldwide including Canada, U.S.A., Latin America, Europe, Asia, Africa, Australia and Middle East. Its regional headquarters are in U.S.A., Belgium, Thailand and Singapore whereas its major R&D centers are in U.S.A., Japan, France, Belgium, Thailand, Australia and China (Toyota Motor Corporation-b, 2012). ... The salaried supervisors are group leaders who support the functions of whole group. Figure 1 shows an organizational structure of Toyota in relation to support and responsibilities. The production employees are a part of groups of 20-30 people as per the needs of the work area. The group leaders i.e. supervisors are responsible for the groups and report to assistant managers each of whom is responsible for 4-6 supervisors and all production related activities. The manager above him/her is also responsible for the production activities but not the daily activities like the assistant managers. Depending on the number of employees in a department a number of managers report to the assistant general manager and so on. The production system in Toyota is based on JIT system based on elimination of activities which consume resources and which do not create values for customers, and keeping the inventories at minimum levels. Overall it is a method of cutting the time taken to convert orders from customers into deliveries. But as per Toyota all this can only be achieved by philosophy of continuous improvement and respect for its customers, suppliers, dealers and employees. The employees are given vague instructions and broad targets instead of rules to inculcate the habit of setting targets for self (Iyer, 2009, p.158-160). Figure 1: Toyota's Organizational Structure of one of its facilities in U.S.A. Source: (Liker & Meier, 2005, p.223) Product Development Process & SCM The new product development process at Toyota follows the following steps: 1. The product planning department conducts research and analysis, draws up product plan including line-ups and schedules for

Clinical Biochemistry Essay Short questions(degree)

Clinical Biochemistry Short questions(degree) - Essay Example To diagnose Cushing’s syndrome levels of free cortisol are checked in the urine. Levels of cortisol in the saliva and serum are checked at midnight to confirm the disease. Dexamethasone which is a synthetic glucocorticoid is administered which leads to decreased cortisol if the increased levels are due to a tumor in the anterior pituitary. Addisons disease is characterized by insufficiency of cortisol which is caused mostly due to production of antibodies against the adrenal gland within the body. This leads to decreased glucose metabolism in the body causing hypoglycemia and it can prove to be fatal in periods of stress and mild infections. Hyperpigmentation is also seen. Levels of free cortisol are checked in the urine and serum and saliva levels of cortisol are checked at midnight. Adrenocorticotropin hormone is then administered and levels of cortisol are measure. If they do not rise it indicates the insufficiency of the adrenal gland and rules out any problem with the ant erior pituitary. Radioimmunoassay is a technique in which a known quantity of labeled antibody and a labeled antigen is taken. This known complex is added to with unknown quantity of serum containing the antigens which needs to be measured. The unlabelled antigen displaces the labeled antigen and combines with the antibody. This unlabelled antigen and antibody is measured. Different quantities of serum are taken and added to the labeled complex and a graph is plotted and the values for the antigen in serum are measured. This method is extremely sensitive and specific because the antigen and antibody complexes formed are very specific for each other. It is also very sensitive because it can detect small amounts of antigen. The results obtained are accurate if many samples are taken. To improve accuracy it is important to purify the sample as well the reactants from foreign particles to prevent any false results. More samples

School Building Planning And Construction Physical Education Essay

School Building Planning And Construction Physical Education Essay School buildings are an integral part in the formal education of the student. They are to be designed and constructed in such a way that will enhance the potential of each student and boost the learning process. There are many considerations when designing and building a school. Some of these include: Accessibility Schools buildings must be designed in such a way that will provide equal access to all. It must also be designed to be flexible to increase the probability of being able to provide equal access throughout the life-cycle of the facilities. Aesthetics Focusing on the physical appearance of the school must not be neglected. The school building must be attractive and pleasing to the eye, with a similar context of the neighborhood, in order to develop a sense of ownership and pride among the members of the community, most especially to the teachers/staff and students of the school. In addition, there should be a clear balance between the exterior features of the school and the neighborhood, reflecting the values of the community, while the interior features should develop the learning process. Cost-effectiveness Being cost-effective does not mean that the quality of the school building will be compromised, rather, being cost-effective means that the school should use facilities that can save money over time by balancing the design and constructions costs with the costs of maintaining and operating the facility. Functionality The school must be able to give a high quality formal education to its students as it has promised by creating a learning environment that will enhance and speedup the learning process. Productivity A productive school must be able to provide the students and teachers a comfortable, safe and healthy environment in order to achieve maximum potential. Security A safe and secure school building has always been and is still the most important goal of project managers, engineers and architects. A safe and secure school building must have a fire protection system, must consider the safety and health of its occupants and visitors, must be able to resist natural hazards, and must be able to effectively secure the assets of the school (material assets and human assets occupants and visitors). Sustainability With all the talk on global warming and climate change, the concern for the environment has grown tremendously. Considering that every activity has a direct and indirect impact on the environment, school building construction and operations are not exempt from impacting the environment as it uses raw materials and water and energy resources, and in turn, produces solid and liquid waste and gas emissions. A sustainable school must optimize site potential, energy use and operational and maintenance practices, use environment-friendly products and materials, conserve water and enhance environmental quality within the school building. Community-Centered As a community-centered school, it must be able to serve the community as a whole. Considering all the elements of a school building stated above, this paper will provide a comprehensive planning and design of a school. The school designed and planned in this paper will cater secondary students, which will generally include grades 9 to 12. The total number of students will be approximately 250 to 300 students. Essential Spaces Needed The following are the different spaces that will constitute the school building. Each of it will be discussed in the following section. The Administration Unit The administration unit is particularly important in any type of school as it provides a specific hub for its staff, as well as an area for interaction between the staff, students and parents. The schools administration unit will be located at the main entrance of the school, which is directly accessible to the public and may be accessed after school hours and on weekends. The administration unit will include private offices for the schools principal and assistant principal and open offices for its clerks, a lobby with a visitors waiting area, a small conference room for meetings and small conferences and a faculty room for teachers. The lobby will have writing and seating surfaces used for completing forms and notes. The faculty room will have enough space for administrative activities such as photocopying, assembling and fastening documents needed for their classes. The administration unit will also have spaces for storage of their office supplies, equipments (i.e. computers, print ers, scanners, copiers, telephones, etc.), LAN central location, and mail boxes. This unit will also provide adult restrooms for the employees and its visitors. Lounge for Faculty and Staff This space will be especially designed for the teachers and staff of the school for relaxation, small informal meetings with other teachers and staff, and dining. The lounge will be located near the administration unit. Health Services Unit Located next to the administration unit, the health services unit will provide health services to the students and employees of the school. It should be noted that information taken from the health services unit are private and confidential, and so, the students health records and information will be properly stored and will only be disclosed to appropriate people such as the schools administrators, their teachers and counselors and healthcare aides. The health services unit will include a cot room, an examination area for visiting doctors and other healthcare professionals, a nurses desk, a ten-foot long eye examination lane, a first aid space, patients waiting area and a private storage for medical supplies, equipments and medications. Counseling and Attendance Unit The counseling and attendance unit will serve as an area for guidance and counseling programs and a service center for students arranging their enrolment and transfers, as well as an area for the maintenance of students attendance records and files. Sometimes joined together with the administration unit and located next to the main entrance, the counseling area where counselors administer psychological examinations, discuss exam results and problems with the students and their parents, and keep records and files of each student. This unit will include private offices for the counselors with a working space, guest seating and computer workstation, interview and testing areas, and a waiting area for guests. General Classrooms Probably the central element of any school, the classrooms will be designed for approximately 25 to 30 students per class. There will be a total of ten classrooms in this school with approximately 960 square feet each. The classrooms will be laid out in linear form accessed by internal corridors. They will be situated somewhere that is easily accessible to other essential areas critical for their studies such as the library or media center, PE facilities, administration and health services unit, cafeteria and restrooms. Science Classrooms Science classrooms, which are critical for learning practical applications of scientific theories, will be designed with approximately 1,300 square feet. Situated away from the other rooms, the science classrooms will have ample working spaces for fixed learning stations to perform their laboratory experiments and for lectures. The classroom will have a separate preparation room, which may be directly accessed from the science classroom. This separate preparation room will serve as a space for preparing and storing of supplies and equipments Physical Education Facilities/Gymnasium Physical education, intended to develop the physical and social skills of the students, need a gymnasium for its activities (i.e. individual/team sports, body mechanics, rhythmic lessons, health, safety and first aid sessions). The gymnasium will be approximately 7,500 square feet and will include sports areas, team rooms, showers and lockers. Other essential spaces will be for the lobby, ticket booth, press area, snack bar and laundry areas. The gymnasium will also have private offices for P.E. teachers and team coaches, usually in parallel sight to locker rooms, and public toilets, separate from the shower and locker areas. Situated adjacent to play fields, the gymnasium may be directly accessed by the public for community usage and after school hours. It will have a distinct entrance/exit gates for absolute control of events and will be fully secured from other areas of the school to avoid intrusion of other school spaces during weekend and evening events. Library and Media Center The school library and media center, designed to cater the augmentation of the instructional needs of the students, will be located at the heart of the academic spaces of the school, easily accessed by the students from their classrooms and by the public for community use and after school hours. Similar to the gymnasium, the library and media center will be properly secured from other areas of the school to avoid intrusion of other school spaces during weekend and evening events. This area will be designed to be visually appealing and pleasing to the students to encourage the development of positive attitudes towards researching, reading, studying and learning. This area will include computer stations for student usage (i.e. research/report writing), spaces for multimedia presentations, private office space for librarian and open workrooms for its staff. The library and media center will be fully equipped with technological equipments such as electrical outlets, data network connecti ons, open and closed circuit televisions, and phone extensions. Because the library and media center contains state-of-the-art media facilities and technology, as well as special collections of books and journals, the library and media center will be properly secured with visual supervision from the circulation desk to student work areas, stack space and study spaces and book-theft detection system located at exit points. Special book collections and media and technological equipments will also have a proper secure storage space, wherein students must ask for assistance from staff when they intend to use such books and equipments. Food Services Unit The food services unit will include the kitchen, cafeteria, lunch center and outdoor eating spaces. The kitchen is situated wherein it is directly accessible to the cafeteria and service and delivery vehicles, but is separated from the academic areas of the school. The kitchen will have a food preparation area, a serving area, an office, a changing area, locker rooms and restrooms for the staff, janitor/custodian room (for food services unit only) and storage rooms (walk-in freezer/refrigerator). The kitchen will have serving windows, stainless steel sinks and work surfaces, stainless steel counter tops for its serving areas, a dish shelf, an exhaust air system and a wet chemical fire extinguishing system. The cafeteria will be located where it is directly accessible from the kitchen and to the lunch shelter and restrooms. There will be sufficient space for the waiting line in the cafeteria, with specific orientations in providing a smooth traffic flow. There will be covered sun and rain protection at the waiting line, food serving area and to the lunch shelter. Expecting to have plenty of trash from the cafeteria, there will be sufficient trash and recycling containers throughout the cafeteria and with an adjacent storage room for cleaning supplies. The lunch shelter, while easily accessible to the cafeteria, will also be easily accessible to outdoor eating spaces. It will be designed in such a way that it can provide shelter from sun and rain, but with an open and airy atmosphere. The lunch shelter will have at least two drinking fountains within the vicinity. Lastly, the outdoor eating spaces, which will supplement the schools cafeteria and lunch shelter, will have tables and chairs and some benches. It will be designed in such a way that there is minimal heat reflection and glare, perhaps offering some shade to protect the students from the sun. Restrooms There will be separate restrooms for students and employees of the school. Restrooms for students will be located within 200 feet of all classrooms, while restrooms for the employees will be located near their workstations, also within 200 feet or less. Aside from this, restrooms will also be found in the different areas of the school to cater the occupants of the schools different units mentioned such as the administrative unit, health services unit, library and media center, gymnasium, cafeteria, eating spaces, etc. Drinking Fountains Similar to restrooms, drinking fountains will also be located in the different areas of the school to cater the occupants of the schools different units and other public areas where students will gather together. They may be placed next to the student restroom entries and eating spaces and inside and outside the gymnasium and other P.E. facilities. The drinking fountains will not be made of stainless steel, especially those that are subjected to direct sunlight, to avoid heat upsurge inside the unit. Lockers There will be two types of lockers: books lockers and P.E. lockers. Each student will have one book locker, located in locker recesses in covered walks or in corridors. P.E. lockers will be separately provided for male and female students and P.E. teachers. The lockers will be extremely visible for easy supervision. They will have built-in combination locks, with a master-key for emergency purposes. Public Payphones There will be public payphones located within the schools vicinity in an accessible route in compliance with the accessibility requirements. Other Considerations Aside from the essential spaces provided, there are other considerations in the planning of the school building that will be discussed in this section in order to achieve maximum learning processes. Comfort (Acoustic/Thermal and Visual Comfort) To enhance the learning processes of the students, their comfort will be given priority. The noise levels of the school will be kept at minimum. These include noises from outside the school (i.e. noise from vehicles, aircrafts, etc.), corridors (i.e. conversations and foot traffic), other classrooms, mechanical equipments, and even noise from inside the classrooms. The school will also take note on the thermal comfort of the students and the teachers as it significantly affects their performances. The school will have independent controls in all classrooms to oversee and easily manage the temperature to facilitate the changes in activities, occupancy levels and personal preferences. Visual comfort will also be given consideration in designing the school. With students occupied with a lot of visual tasks in school (i.e. reading and writing), the school will provide a balance combination of natural and artificial lighting systems. The school will also use pastel colors for the walls. Daylighting Modern schools use as much natural daylight as possible, since it provides the best quality source of light for visual tasks. Daylight enhances the appearance and color of the objects, while at the same time research has shown that the proper use of daylight also enhances the performance of the students. Furthermore, the use of daylight as a light source in the school also gives the school much cost-savings from electrical lighting. The school will optimize the use of daylighting, by using daylight in the classrooms and some offices within building, while at the same time, avoiding heat gain, heat loss and glare from the sun. Safety and Security The school will be safe and secured at all times by having a controlled access to the school premises. A secure fence will be built to control access to school grounds. Entrance and exit points will be limited and provided with security guards, with visual surveillance. High-risk spaces will be protected by high security locks. The design of the school will be in such a way that is easily surveyed minimizing spaces hidden from sight, proper lighting outside the school to assist easy surveillance during nighttime and key public areas such as parking areas, drop-off points and entrance/exit points are easily visible from inside the building. Building Materials As part of the sustainability aim of the school, the materials used for construction will be significantly considered. The school will use materials that are durable, but at the same time non-toxic, highly recyclable and made more on recycled materials. HVAC System The HVAC system, which includes the heating, ventilating and air conditioning system of the school, is very important in providing a comfortable and healthy environment for the students, teachers, administrators and visitors. The schools HVAC system will utilize a highly efficient equipment, appropriately sized for the demands of the school and comprise controls that will enhance the performance of the HVAC system. Building Envelope The building envelope, which includes the roofs, windows, floors and walls of the school building, is critical in improve energy efficiency. The school will use an energy efficient building envelope that will put together and optimize the levels of insulation, shading, thermal mass, glazing and air leakage control through the use of shading devices, light colored surfaces and high performance glazing. Flexibility and Adaptability Accepting that nothing is constant except change, the school will be designed in order to cater flexibility and adaptability. The school will use flexible stations for equipment, easily movable and transferred to another area in case of modifications of the area. The different units within the school will be designed to give way to changes in furniture layouts and functions. Resources Used: LA Unified School District. (2010, January). School Design Guide. Retrieved March 25, 2010, from http://www.laschools.org/employee/design/fs-design-guide/download/2010/LAUSD_School_Design_Guide_2010_Version.pdf?version_id=84218872 National Institute of Building Sciences. (2010). Retrieved March 25, 2010, from Whole Building Design Guide: http://www.wbdg.org/ New Jersey Schools Construction Corporation. (2007, May 15). 21st Century Schools Design Manual. Retrieved March 25, 2010, from http://www.njsda.gov/Business/Doc_Form/PDFsForms/DM.pdf